Have you ever attended a TechTalk that was streamed live from the BECHEM Studio? Or have you experienced a BECHEM product presentation? With our BECHEM Academy, we’ve raised direct customer dialog to a new level and set up a studio in the main plant in Hagen. Have a look inside..
BECHEM now also makes films? Yes, because this is the logical further development of our online activities. Even before the coronavirus pandemic, we held worldwide training sessions and meetings online and archived them for training purposes. Since the events were becoming more professional, designing the content to also be more professional was the next natural step. Video content made by BECHEM. Two high-resolution 4K cameras, wireless microphones, perfect lighting, a mixing console for recording and editing, and a set that enables various conversational situations were installed in the BECHEM Studio by film professionals.
Today, live webinars to train customers and partners as well as international meetings and videos for social media are produced here. The set offers variable design possibilities: standing to the left or right next to the screen, with or without a lectern. Standing in pairs at the presentation table or seated at the small table. In twos, in threes, deep in conversation. Two cameras have everything in view, and the microphones record every word. There’s always a lot going on in the BECHEM Studio: PowerPoints on the screen in the background, films being shown, lower thirds displayed, products shown on the table, and people on the call from all over the world joining in on the screen. The live audience is inspired, has the ability to ask questions, is actively participating, or watches a recording and can contact the BECHEM experts. Customer satisfaction at its best. And, incidentally, sustainability is increased even more by omitting travel expenses.
“The BECHEM Studio is an important milestone of our internal and external communication. It has become a multifunctional creative space in the heart of the headquarters in Hagen,” says marketing leader Kai-Uwe Vieweg in describing the new possibilities. “We share expert knowledge, present innovations, and join in the customer dialog in diverse ways. In our BECHEM Academy, we offer TechTalks with our experts concerning many industry-specific challenges. Content that conveys knowledge, answers questions, and opens new doors. For our customer-oriented communication, the studio is the ideal supplement to our digital infrastructure.”
One of the most spoken sentences in the studio: “Rolling …and action!”
Position the cameras, choose the frame – and the next video shoot can begin.